Freelance Marketing Manager

Charleston Literary Festival

PO Box 1825, Charleston, SC 29402


Posted On March 28, 2024

Job Details

About Us
Launched in 2017, Charleston Literary Festival is a 10-day boutique literary festival that takes place each November in Charleston, South Carolina. With an emphasis on featuring international and national award-winning authors, the festival is committed to providing diverse audiences with a forum for engaging with new ideas and experiencing the transformative power of literature. Charleston Literary Festival is an independent non-profit organization.

Why we need you
This year’s festival takes place from Nov.1-10th in downtown Charleston. We need a part-time marketing manager dedicated to help us to coordinate and deliver excellent effective marketing campaigns for our key channels in the run-up to the Festival. This marketing manager will play a key role in helping us to raise awareness for the festival and drive ticket sales. They will also help us to innovate new ways to expand our audience and attract people to the Festival. This is a great opportunity for someone with a passion for books to take a small organization to the next level.

Pay: Freelance contractor role. Pay based on experience.

Job Description
Project manage marketing projects and marketing campaigns (working as key contact with media sellers where necessary)
Work in a team to brainstorm effective creative ideas for key marketing channels based on Festival goals
Oversee marketing copywriting and editing for marketing materials where necessary
Assist marketing team on distribution of marketing materials around Charleston (libraries, retailers, partners)
Work with team to develop press releases for distribution when necessary
Assist on the development and distribution of Festival merchandise
Work with social media team to help create and organize assets for different channels and partners
Represent the Festival at events and key marketing meetings when necessary
Deliver regular updates and reports on key marketing goals and KPIs

Skills + Qualifications
Strong interest in books, and authors (both national and international)
Well-organized, pragmatic, proactive personality with a growth mindset
Ability to adapt quickly and thrive in a fast-paced environment
Experience with media buying and/or PR
Knowledge of social media platforms (Facebook, Instagram, Twitter) and basic ability to create content for social media
Data-driven and outcome-focused

To apply: Please send CV and cover letter to Sarah Moriarty, Executive Director, at [email protected]. In your cover letter, please include a few sentences about why you think a literary festival is an important endeavour.